Salesforce Certified Marketing Cloud Account Engagement Specialist Preparation Details
The Salesforce Certified Marketing Cloud Account Engagement Specialist exam validates your ability to design and manage marketing campaigns using Account Engagement, formerly known as Pardot. This guide maps every official exam objective across visitors and prospects, administration, forms and landing pages, lead management, email marketing, and Engagement Studio to verified Salesforce documentation.
Whether you are building marketing automation workflows for the first time or preparing for recertification, these resources will help you study systematically and confidently. You can also explore more Salesforce certification study guides on the Salesforce Certification category to keep building your skills.
Salesforce Certified Marketing Cloud Account Engagement Specialist Materials
| Coursera | Salesforce Sales Operations Professional Certificate |
| Udemy | Salesforce MarketingCloud Account Engagement Specialist |
Visitors and Prospects: 8%
Describe the relationship between visitors and prospects.
Managing Visitors and Prospects
Converting Visitors to Prospects
Given a scenario, apply the appropriate plan of action using Prospect Audits.
Managing Visitors and Prospects
Administration: 11%
Illustrate how to create, edit, and map fields.
Default Prospect Field Mapping
Explain the relationship between Account Engagement and Salesforce.
Using Account Engagement with Salesforce
What Causes a Prospect to Sync from Account Engagement to Salesforce?
Describe the capabilities of the Account Engagement Recycle Bin.
Account Engagement Forms, Form Handlers and Landing Pages: 20%
Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
Capture Leads with Forms and Form Handlers
Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Draw in Visitors with Account Engagement Landing Pages
Lead Management: 24%
Explain the components and use cases of an automation rule.
Distinguish between the capabilities of, use cases for, and how to create different types of lists.
Static and Dynamic Prospect Lists
Define the capabilities of a completion action.
Define the capabilities of a segmentation rule.
Define the capabilities of page actions.
Considerations for Using Page Actions
Explain what a Score measures and how scoring is managed.
Explain what a Grade measures and how grading is managed.
Guidelines for Grading Prospects
Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
Distinguish between an Email and an Email Template.
Reuse Email Designs with Account Engagement Templates
Create an Email Template in Account Engagement
Given a scenario, identify the capabilities and use cases for email.
Distinguish between the metrics collected in Account Engagement email reporting.
Engagement Studio: 17%
Distinguish between the components of an engagement program.
Nurture Leads with Engagement Studio
Explain the process of updating an engagement program including its assets.
Add Steps to an Engagement Program
Wrapping Up Salesforce Certified Marketing Cloud Account Engagement Specialist
This guide walked through every domain of the Marketing Cloud Account Engagement Specialist exam, from visitors and prospects through Engagement Studio, with official Salesforce documentation for each objective. Use it alongside hands-on practice in Account Engagement to reinforce what you learn.
You can also explore more Salesforce certification study guides on the Salesforce Certification category to keep building your skills. Have a question or tip? Leave a comment below.
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