Salesforce Certified Marketing Cloud Engagement Developer Preparation Details
The Salesforce Certified Marketing Cloud Engagement Developer exam validates hands-on skills in AMPscript, SSJS, data modeling, and REST and SOAP API integrations within Marketing Cloud. This guide maps every exam objective to official Salesforce documentation so you can study with confidence. Work through each domain in order to build a complete picture of the exam. You can also explore more Salesforce certification study guides on the Salesforce Certification category to keep building your skills.
Salesforce Certified Marketing Cloud Engagement Developer Materials
Data Modeling: 14%
Configure account Contact model in Marketing Cloud.
Contact Data in Marketing Cloud Engagement
All Contacts in Contact Builder
Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
Data Extension Properties for Marketing Cloud Engagement
Salesforce Data Extensions in Marketing Cloud Connect
Describe how contact records relate across channels.
Contact Data in Marketing Cloud Engagement
All Contacts in Contact Builder
Explain the Contact Delete process.
Marketing Cloud Engagement Data Protection and Privacy Tools
Data Deletion for Marketing Cloud
Programmatic Languages: 35%
Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
Server-Side JavaScript Syntax Guide
Implement standard development best practices using Marketing Cloud programming languages.
Adding AMPscript to Your Content
Describe how Marketing Cloud handles AMPscript processing.
Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.
API: 22%
Given a scenario, describe API objects, methods, and routes.
Marketing Cloud Engagement REST API
Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
REST Auth service, /requestToken
Authenticate Your SOAP API Calls
OAuth 2.0 API Integration Considerations
Given a scenario, evaluate the significance of response handling.
Access Token for Server-to-Server Integrations
Data Management: 22%
Configure import activity using various file formats within Marketing Cloud.
Given a scenario, apply SQL to produce the desired results.
Given a scenario, explain the different ways to extract data from Marketing Cloud.
Describe SQL best practices for managing data in Marketing Cloud.
Given a scenario, apply best practices for send logs.
Send Logging Best Practices and Tips
Given a scenario, describe how data is affected by the Contact delete process.
Data Deletion for Marketing Cloud
Marketing Cloud Engagement Data Protection and Privacy Tools
Security: 7%
Identify different options to secure data in Marketing Cloud.
Field-Level Encryption in Marketing Cloud Engagement
Security Settings and Tools for Marketing Cloud Engagement
Describe security best practices in Marketing Cloud.
Security Settings and Tools for Marketing Cloud Engagement
IP Addresses for Inclusion on Allowlists in Marketing Cloud Engagement
Wrapping Up Salesforce Certified Marketing Cloud Engagement Developer
This guide has walked through every domain of the Marketing Cloud Engagement Developer exam, from Contact Builder data modeling to AMPscript, SSJS, and the REST and SOAP APIs. Use the linked Salesforce documentation to reinforce each objective before exam day, and revisit the trickier scripting and API topics as needed. You can also explore more Salesforce certification study guides on the Salesforce Certification category to keep building your skills. Have a question or tip? Leave a comment below.
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