Salesforce Certified Marketing Cloud Account Engagement Consultant Preparation Details
The Salesforce Certified Marketing Cloud Account Engagement Consultant exam validates the skills needed to design and implement Account Engagement solutions that meet real business requirements. This guide maps every objective in the official exam outline to verified Salesforce documentation so you can study each domain in order. It covers evaluation, account configuration, automation, email marketing, lead management, personalization, reporting, and Sales Emails and Alerts. You can also explore more Salesforce certification study guides on the Salesforce Certification category to keep building your skills.
Salesforce Certified Marketing Cloud Account Engagement Consultant Materials
Evaluation: 17%
Given a scenario that includes an assessment of a customer’s current Salesforce and Account Engagement landscape as well as business objectives, analyze and make recommendations on a path forward.
Market to Your Customers with Account Engagement
Using Account Engagement with Salesforce
Choosing the Right Account Engagement Automation Tool
Design a strategy to identify customer business needs based on marketing trends using currently available tools and methods.
Nurture Leads with Engagement Studio
Target Prospects with Custom Content
Einstein Account Engagement: Scoring and Insights
Prerequisites for B2B Marketing Analytics
Account Configuration: 20%
Articulate the implications and importance of technical setup.
Using Account Engagement with Salesforce
Give Users Access to Account Engagement Data in Salesforce
Give Users Access to the Account Engagement Lightning App
Add and Verify a Domain for Email Sending
Develop a plan to maintain data integrity during data migration.
Configure Marketing Data Sharing Rules
Using Account Engagement with Salesforce
Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).
Give Users Access to Account Engagement Data in Salesforce
Configure Marketing Data Sharing Rules
Give Users Access to the Account Engagement Lightning App
Assignment Actions for Salesforce
Automating Business Processes: 17%
Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
Choosing the Right Account Engagement Automation Tool
Static and Dynamic Prospect Lists
Given a scenario, design a sequence of events in Account Engagement to complete a marketing initiative (assets, automation, notifications, etc.).
Nurture Leads with Engagement Studio
Assignment Actions for Salesforce
Given a scenario, develop and implement a lead nurturing strategy.
Nurture Leads with Engagement Studio
Email Marketing: 10%
Apply email marketing standards and best practices to customer business needs.
Add and Verify a Domain for Email Sending
Account Engagement Email Deliverability Best Practices
Set Up a Confirmed Opt-In Process in Account Engagement
Lead Management: 14%
Given a customer scenario, develop and recommend a lead generation strategy including Account Engagement assets.
Capture Leads with Forms and Form Handlers
Target Prospects with Custom Content
Nurture Leads with Engagement Studio
Given a lead qualification threshold, classify prospects appropriately.
Einstein Account Engagement: Scoring and Insights
Given a scenario, recommend a model to route qualified and unqualified leads across the business.
Assignment Actions for Salesforce
Choosing the Right Account Engagement Automation Tool
Personalizing the Prospect Experience: 8%
Recommend ways to personalize the prospect experience.
Target Prospects with Custom Content
Einstein Account Engagement: Scoring and Insights
Capture Leads with Forms and Form Handlers
Design a strategy to meet a company’s consent management requirements.
Set Up a Confirmed Opt-In Process in Account Engagement
Use the Tracking and Consent API
Account Engagement Email Deliverability Best Practices
Reporting, Metrics and Analytics: 11%
Recommend the technical setup requirements for reporting and analytics.
Prerequisites for B2B Marketing Analytics
Access Reports in Account Engagement
Report on Engagement History Data
Identify reporting methods to solve a given scenario.
Report on and Analyze Account Engagement Data
Access Reports in Account Engagement
Sales Emails and Alerts: 3%
Configure Sales Emails and Alerts for sales use.
Set Up Sales Emails and Alerts
Guidelines for Sending Campaigns with Sales Emails and Alerts
Sales Emails and Alerts: Alerts
Summarize the benefits of Sales Emails and Alerts.
Account Engagement – Best Practices for Sales Users
Set Up Sales Emails and Alerts
Wrapping Up Salesforce Certified Marketing Cloud Account Engagement Consultant
This guide walked through every domain of the Marketing Cloud Account Engagement Consultant exam, from evaluation and account configuration through automation, lead management, personalization, reporting, and Sales Emails and Alerts. Working through each objective and its linked documentation will build the consulting-level understanding this exam expects.
You can also explore more Salesforce certification study guides on the Salesforce Certification category to keep building your skills. Have a question or tip? Leave a comment below.
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